Advocating plant-based eating. Which messages work best for whom, and why?

Advocating plant-based eating. Which messages work best for whom, and why?

Drawing on a stage theory of behavior change and utilizing participants from three different countries in two continents, the purpose of this research is to provide evidence on which messages are most effective in promoting transitions to a plant-based diet.

 

 

Estatuto: 
Entidade proponente
Financiado: 
Sim
Keywords: 

Plant-based diets, Sustainable consumption, Persuasive communication, Behavior change

Drawing on a stage theory of behavior change and utilizing participants from three different countries in two continents, the purpose of this research is to provide evidence on which messages are most effective in promoting transitions to a plant-based diet.

 

 

Parceria: 
Não Integrado
Coordenador 
Data Inicio: 
01/02/2018
Data Fim: 
31/01/2020
Duração: 
24 meses
Em curso