Advocating plant-based eating. Which messages work best for whom, and why?

Advocating plant-based eating. Which messages work best for whom, and why?

Drawing on a stage theory of behavior change and utilizing participants from three different countries in two continents, the purpose of this research is to provide evidence on which messages are most effective in promoting transitions to a plant-based diet.

 

 

Estatuto: 
Proponent entity
Financed: 
Yes
Keywords: 

Plant-based diets, Sustainable consumption, Persuasive communication, Behavior change

Drawing on a stage theory of behavior change and utilizing participants from three different countries in two continents, the purpose of this research is to provide evidence on which messages are most effective in promoting transitions to a plant-based diet.

 

 

Parceria: 
Unintegrated
Coordenador 
Start Date: 
01/02/2018
End Date: 
31/01/2020
Duração: 
24 meses
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