João Graça has a PhD in Psychology (ISCTE – University Institute of Lisbon, 2016) and is currently a Research Fellow at the Institute of Social Sciences, University of Lisbon (ICS-ULisboa), and Invited Assistant Professor at the School of Human Sciences, Catholic University of Portugal (FCH-UCP). His main interest is researching transitions towards healthier and more sustainable consumption habits, with a main focus on food and eating. This includes three main research topics: (1) how to encourage and empower consumers to follow more plant-based diets; (2) how to trigger systemic and large-scale transitions towards more plant-based healthy and sustainable meals; and (3) to increase understanding on the psychology of human dominance/exploitation and protection of non-humans and the natural environment. His research interests also cover the design and evaluation of intervention programs with children and youth, and improving the social environment in developmental contexts (e.g., schools; residential care settings). He has participated in several national and international research projects addressing societal challenges funded by key partners and agencies (e.g., European Commission; Portuguese Ministry of Education; Portuguese Foundation for Science and Technology). He is familiar with a range of methods which include quantitative, qualitative and mixed-methods approaches, framed under a strong personal and academic orientation towards connecting science and society.