<p>From 1980 commercial technoscience has become one of the driving forces of the creation of wealth, the transformation of private propriety and the increase of capitalist appropriation. The universal computer and knowledge/information reduced to its digital form are at the heart of mew commodities and new processes of production and distribution. With the emergence of forms of capitalism informationally/digitally-based, the exercise of journalism is performed in a context in which the media industry is submitted to an immense reorganisation, pushed by the opportunities allowed by the Internet and the digital convergence, and by mergers and new forms of management, in a dynamic which stirs and reorganises companies, the information and the cultural market. An avalanche of new products and new broadcasting methods concerning knowledge, information, culture, and entertainment are created by the capacity for transmutation and digital dissemination, by the thrust of new corporate conglomerates and the imperative of commercial use and business applied to these areas. By increasing production with intensive use of knowledge &quot;analytical&quot; machinery and goods and services rich in information, increases the number of commodities that are associated to the informational universe. Thus, information traditionally produced by the media industry and the tendency towards the increase of its commercial components are dragged by a dynamic that has involved them in a faster area of content production and media products. Simultaneously that industry shows the ability to cross over to other fields. This order of factors is propelling the transformation of the media industry of the 21st century into something very different from its predecessor.</p>