Doing business in the usual way does not allow us to transform the world as we wish. The search for new development models has been done for centuries. Going beyond economic growth, protecting the planet and promoting human dignity by leaving no one behind, are ideas that are easy to understand, but difficult to implement. It is considered in this study that Sustainable Development is the name of the new Game, and that the Sustainable Development Goals (SDGs) add the Institutions and Partnerships, respectively the Rules of the Game, and the Players, so that this challenge materializes and the Game is won.