Focused on the world of young people, the aim of this project is the simultaneous examination of two processes: a) the "creative-isation of professions" - a movement that instills the values of creativity, habitually associated with the world of arts, in areas associated the "company"; b) the "professionalisation of creativity" - a movement that is increasingly bestowing a "professional" aspect on artistic creation. (Maria Isabel Mendes de Almeida of the Universidade Cândido Mendes, Rio de Janeiro is also involved in the coordination of this project)