Migration Communication Campaigns Database

GI Seminars
Thu . 4 Apr . 14h30
Migration Communication Campaigns Database

No dia 4 de abril, Mariana Duarte (ICS-ULisboa) apresentará o projeto/base de dados Migration Communication Campaigns Database num Seminário organizado pelo Grupo de Investigação SPARC. O evento terá lugar na Sala 2 do ICS-ULisboa e via Zoom.

A base de dados, codebook e relatório do projeto encontram-se disponíveis online: Database / Codebook / Relatório

As migration has become a highly polarised issue, communication campaigns are increasingly used to try to shape public perceptions and attitudes towards migration. They’ve been conducted locally, nationally, and internationally by a range of organisations—from governments to sports teams to religious groups to international organisations. Despite this growth, there has been little research on migration communications campaigns and a lack of data for analysis and stocktaking. The Migration Communications Campaigns Database aims to change this.

The interactive and open-source database contains more than 300 migration communication campaigns conducted across Europe between 2012 and 2022.  The database allows users to analyse and explore migration campaigns by 1) Demographics: Who ran the campaign? When, where, and on what platform?; 2) Objectives: What was the goal of the campaign and who was it targeted to?; 3) Content: What topic and what type of migrant did the campaign focus on?; 4) Strategy: What messages, values, and emotions did the campaign use?