Mutation of Media: Transformations in public and scientific communication
Mutation of Media: Transformations in public and scientific communication
In under a decade, the modes of content creation and distribution in digital environments have undergone considerable transformations, reconfiguring models traditionally adopted by culture industries. Four features characterize this evolution and the emergence of a "participatory culture" [Jenkins06]. Firstly, users are now urged to produce and distribute their own online content, a characteristic frequently designated by the expressions user-generated content (UGC) or user-created content (UCC) [OECD07]. Moreover, this participation is made easier by the low level of cognitive and technical skill necessary to explore the tools of these new platforms (even if inequalities in access to and appropriation of these tools still remain). This encourages content creation and exchange practices among ordinary users [LeadMiller04]. Thirdly, these mutations are supported by the development of large online communities of users, networked and without a pre-established hierarchal structure [Suro05]. Finally, these transformations have given rise to original economical models [Gensollen06] based on immense aggregations of individual contributions, which are often minimal. Today, the new participatory forms have multiplied, demanding strategic adaptations of several sectors of the culture industries. The general environment in the content market is one of experimentation, while the best ways to ensure profit are still unclear. This is clear in journalism, where all informational products are to be developed in a single location and under renewed environments of information management. Journalists are expected to know how to daily produce content in and across all media, that should also be ready to be distributed through systems of podcasting, sms, rss and blogging. Scientific communication, too, has been transformed with widespread access to and use of the Internet. The volume and rate of exchange of scientific information has increased exponentially.
Our research program proposes to analyse collaborative practices of content creation and exchange, in order to assess how they are transforming public and scientific communication. The following will be analysed through a case-study approach: Online video: its use as a tool for political communication [Losh08]; Citizen journalism: how new technological developments affect the traditional rules of journalism [JPLeCamPe05]; Online scientific networks: joint creation and sharing of scientific knowledge [Mathieu02]; Scientific blogs: the use of blogs in scientific communication [Bradley07]. This project will generate original scientific knowledge on the different participatory forms of online informational and cultural content creation and exchange. In sum, objectives are to trace the social contours of the emergence of online contribution as a unique social form and, secondly, to produce comprehensive descriptions of instances in which technological innovation is transforming public and scientific communication. This project provides the opportunity to establish a partnership between two important research units in each country, Portugal and Canada, strengthening the ties of what has been until now informal and occasional collaboration. The research team in Science, Technology and Society, led by José Luís Garcia, has developed for 15 years studies and reflection on social, economic and political implications of contemporary technology (ICT) ([Garcia06a], [Garcia06b], [Subtil06], [Silva09]). This group has carried out studies on the effects of technological innovation and new management models on the restructuring of the media industry, concepts of information and journalism, journalistic practices, work environment in newsrooms and transformations of the journalistic profession ([MeiGra07], [Garcia09]). The Canadian members of the team have explored the social appropriation of technologies by users, from their initial research on early users of personal computers [Proulx88], to their work on technical cultures and activism ([ProuxLToth00], [GoldCout07]) for more than twenty-five years. Recent research focuses on Internet uses ([Millerand02]; [ProulxCout06]) and new technologies for the sciences [MilleBow09] as well as on questions of the generation and circulation of knowledge in situations of innovation and heterogeneous collaboration ([HeTayEv02], [Heaton05]). Finally, two consultants will contribute their particular expertise, with a more economic approach [Gensollen06] and a focus on the social impact of ICT [Licoppe07].
This project hence continues research already underway. Our interest in understanding the uses of ICT comes together here with the notion of online contribution. It highlights the new dynamics of participatory use in digital environments, simultaneously marked by the convergence of the media and the installation of collaborative platforms as well as by the significance of an open and free culture.
Internet, Contribution, Journalism, Scientific communication
In under a decade, the modes of content creation and distribution in digital environments have undergone considerable transformations, reconfiguring models traditionally adopted by culture industries. Four features characterize this evolution and the emergence of a "participatory culture" [Jenkins06]. Firstly, users are now urged to produce and distribute their own online content, a characteristic frequently designated by the expressions user-generated content (UGC) or user-created content (UCC) [OECD07]. Moreover, this participation is made easier by the low level of cognitive and technical skill necessary to explore the tools of these new platforms (even if inequalities in access to and appropriation of these tools still remain). This encourages content creation and exchange practices among ordinary users [LeadMiller04]. Thirdly, these mutations are supported by the development of large online communities of users, networked and without a pre-established hierarchal structure [Suro05]. Finally, these transformations have given rise to original economical models [Gensollen06] based on immense aggregations of individual contributions, which are often minimal. Today, the new participatory forms have multiplied, demanding strategic adaptations of several sectors of the culture industries. The general environment in the content market is one of experimentation, while the best ways to ensure profit are still unclear. This is clear in journalism, where all informational products are to be developed in a single location and under renewed environments of information management. Journalists are expected to know how to daily produce content in and across all media, that should also be ready to be distributed through systems of podcasting, sms, rss and blogging. Scientific communication, too, has been transformed with widespread access to and use of the Internet. The volume and rate of exchange of scientific information has increased exponentially.
Our research program proposes to analyse collaborative practices of content creation and exchange, in order to assess how they are transforming public and scientific communication. The following will be analysed through a case-study approach: Online video: its use as a tool for political communication [Losh08]; Citizen journalism: how new technological developments affect the traditional rules of journalism [JPLeCamPe05]; Online scientific networks: joint creation and sharing of scientific knowledge [Mathieu02]; Scientific blogs: the use of blogs in scientific communication [Bradley07]. This project will generate original scientific knowledge on the different participatory forms of online informational and cultural content creation and exchange. In sum, objectives are to trace the social contours of the emergence of online contribution as a unique social form and, secondly, to produce comprehensive descriptions of instances in which technological innovation is transforming public and scientific communication. This project provides the opportunity to establish a partnership between two important research units in each country, Portugal and Canada, strengthening the ties of what has been until now informal and occasional collaboration. The research team in Science, Technology and Society, led by José Luís Garcia, has developed for 15 years studies and reflection on social, economic and political implications of contemporary technology (ICT) ([Garcia06a], [Garcia06b], [Subtil06], [Silva09]). This group has carried out studies on the effects of technological innovation and new management models on the restructuring of the media industry, concepts of information and journalism, journalistic practices, work environment in newsrooms and transformations of the journalistic profession ([MeiGra07], [Garcia09]). The Canadian members of the team have explored the social appropriation of technologies by users, from their initial research on early users of personal computers [Proulx88], to their work on technical cultures and activism ([ProuxLToth00], [GoldCout07]) for more than twenty-five years. Recent research focuses on Internet uses ([Millerand02]; [ProulxCout06]) and new technologies for the sciences [MilleBow09] as well as on questions of the generation and circulation of knowledge in situations of innovation and heterogeneous collaboration ([HeTayEv02], [Heaton05]). Finally, two consultants will contribute their particular expertise, with a more economic approach [Gensollen06] and a focus on the social impact of ICT [Licoppe07].
This project hence continues research already underway. Our interest in understanding the uses of ICT comes together here with the notion of online contribution. It highlights the new dynamics of participatory use in digital environments, simultaneously marked by the convergence of the media and the installation of collaborative platforms as well as by the significance of an open and free culture.




