Hugo Marcos Marne - U. Salamanca

He will present the following paper: "Affective Polarization, Social Media News, and Political Persuasion"

Here is the abstract:

Prior research underscores the utility of political persuasion to sustain more deliberative and engaged democracies. When citizens display increased openness to political attitude change, societies benefit as diverse viewpoints thrive, and a more consensual public sphere may be fostered. This contrasts with today’s contentious political and media environment. With political affective polarization on the rise, and new social media avenues enabling citizens to curate more diverse news consumption patterns, little is known about how affective polarization affects the ability for citizens to be politically persuaded in social media environments. Relying on US panel survey data, this study seeks to shed light on this phenomenon. Cross-sectional, lagged, and overtime causal order (autoregressive) models results suggest that social media news use and affective polarization directly predict social media political persuasion (SMPP). Those who consume more news on social media and exhibit lower levels of political affective polarization tend to more frequently engage in political attitude change. Theoretical implications of these findings, limitations of the study, and suggestions for future research are all discussed. 

The zoom link: https://videoconf-colibri.zoom.us/j/89797556528